H-D of Atlanta: TRADE CYCLE® “is something you really want to look into!”

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  • July 23, 2015

“It’s something you really want to look into. It’s working for us!”

Jeff Eubanks

Partner & CEO

H-D of Atlanta

On July 22rd, CEO and Founder of Digital PowerSports, Steve Moore, caught up with Jeff Eubanks, Partner and GM of Harley-Davidson of Atlanta, to find out how their website trade appraisal tool was working for them. Both were excited about the results of TRADE CYCLE®!

Mr. Eubanks was pleased to say that there was little effort in obtaining TRADE CYCLE® leads. “People want to know what their trade’s worth. They’re looking at it passive, no interaction on your part until you get the lead.”

In the 40 days H-D of Atlanta has been a TRADE CYCLE® customer, they have received 81 leads from this conversion tool! And… they boast of converting these to sales at about a rate of 15%.

TRADE CYCLE® connects customers with dealers via our website trade appraisal tool built exclusively for powersports dealers and powered by Black Book® data. TRADE CYCLE® increases website lead conversions and is the industry’s first and only website trade appraisal, lead conversion technology. To learn more, you can have a rep show you a demo!

“So many of our powersports customers are just having a blast with this service. It’s simply batting cleanup every time… We’re really grateful to have this opportunity to work with Digital PowerSports and TRADE CYCLE®.”

Chris Purser



Author LeadCrafters

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