Would you like to convert your mobile visitors into an inbound call?

Would you like to receive free leads from your growing mobile traffic
with no additional work?

We need volunteers to use our service for a few weeks while we tweak and polish it, possibly even giving us a little feedback before we go fully live.  In return, you’ll receive the entire Beta period, (currently estimated from June 1st through June 24th), plus an additional month of LeadCrafters Mobile at no charge.

Be among the first to experience the benefits of this new technology by volunteering to be a Beta Tester today.

Our most heartfelt condolences and deepest sympathies reach out to all the victims of Moore, Oklahoma and the surrounding areas affected by today’s horrific tornadoes.  We hope that you are able to find peace somewhere in the aftermath and solace in whatever gratitude you can muster for what remains in your lives and your hearts.

Lest we forget the never-ending generosity and ferocious tenacity of the rescue workers and teams of support staff gathering to give, and give, and give.  Thank you.

We will continue to search for ways that our friends and subscribers can contribute to organizations forming to assist those affected by this event, and we will bring this information to you as we find it.

Mobile Marketing Association and IHS Global Insight just released a study of US mobile marketing expenditures and their impact on sales.  It found that this year’s spending on mobile marketing (mobile advertising, mobile customer-relationship management, mobile direct response marketing) will reach $10.46 billion by 2015, which translates into $216.9 billion in sales in 2013 and a rise to $401 billion in 2015.   The marketing  impact ratio (MIR) is about $20 in sales for every $1 in mobile spending.  The study also noted the lack of diminishing returns for mobile investment; as companies spent more money on mobile marketing, their MIR did not decrease.  This means that the market has not yet discovered the bottom threshold where diminishing returns even begin.  That it’s taking this long to find this threshold, is unique.  Diminishing return ranges for marketing investment always rear their ugly heads very quickly in a push market and usually much earlier in a pull market, which is where mobile stands, as consumers continue to demand higher technology than manufacturers and developers can produce.

So, now that we’ve cleared up how important a mobile presence is, and that you almost can’t lose by investing strategically in a mobile presence, you are left to decide how great that investment of resources needs to be.  What amount makes sense for your business with regards to converting those lower-funnel mobile visitors?  These are some questions you should be asking yourselves:

• How much of your resources and actual spending on internet marketing are resulting in mobile visitors already?
• What would it be worth to improve the conversion of those visitors by 5%, 10% or more? 
• What would it be worth to you to increase inbound calls as a result of a visitor landing on your mobile website? 

These numbers are not necessarily global, right?  It depends how well your sales teams are handling these calls and closing the deals.  And it also relies how well your dealership implements its mobile strategy.  Here are a few action items to help focus on increasing your brand’s bottom line:

• Integrate marketing platforms.  Display your business on every platform with fresh, synchronized content and analyze customer behavior and interaction with your brand online.
• Use call tracking, quality control of calls and the handling of the callers’ needs.
• Secure brand terms and competitive keywords locally.
• Emphasize Mobile.  Mobile is where consumers are going for their automotive information.  

So now your driving people to your business…  Your website presence is strategically designed to drive traffic to both desktop visitors and mobile visitors.  You have goal-oriented conversion methods in place for your desktop visitors that work well.  (Improve those here) Then make sure you have a similar strategy for converting your mobile visitors into leads, ideally into inbound calls.  LeadCrafters Mobile can help you do that very well.  Get started with a free trial and see what we mean.

Win mobile leads you’re currently losing.

90 Days Free – No Commitment

Earn a Free Month for Beta Testing

LeadCrafters Mobile will soon ask
for volunteers to test our new service.

If you’ve been staying up to date with LeadCrafters, you’re already aware that we’re introducing our new service called LeadCrafters Mobile.  We need volunteers to use our service for a few weeks while we tweak and polish it, possibly even giving us a little feedback before we go fully live.  In return, you’ll receive the entire Beta period,  (currently estimated from June 1st through June 24th), plus an additional month of LeadCrafters Mobile at no charge.

Here’s how it works:  With LeadCrafters Mobile in place, when your mobile visitors, who are already on your site, choose anything from the first screen they see, they are directed to a new window or tab where their intended destination is presented.  They are left to believe the first tab left behind is your main landing page and will be compelled to revisit it before completing their research. 

What’s actually occurred is that the left behind window or tab has been replaced in a non-disruptive way, with LeadCrafters Mobile:  a mobile friendly, simple and direct, invitation to connect with you in trade for an offer or incentive.  This is the same compelling gesture that is so successful with LeadCrafters Site Encore or Site Debut.

This will require no additional work on your part.  You’ll just get leads from your mobile visitors that you’re not getting today.  It’s that simple. 

Be among the first to experience the benefits of this new technology by volunteering to be a Beta Tester today.

 You must be curious by now.  And so, in short:

It’s the single most important lead generation mechanism for your mobile visitors you can get.

And we’ll prove it.

Many of you are already familiar with our lead generation system, and if you’re not, you must understand by now, that a clear and simple call to action is essential to retaining customer information.  For more than a decade, we’ve been the leading experts in delivering these compelling calls to action to more than 5 million website visitors every month.

Most of you also know, and if you don’t, you need desperately to understand, that the shift to mobile users is happening at an unprecedented rate… and isn’t slowing down.  By the end of the year mobile data will surpass all other forms of internet traffic.  In response to this, we postured this new need to industry experts and website owners and discovered the following 3 most important questions that needed answering when it came to generating leads from mobile traffic.

• How do you influence the lower-funnel Mobile Prospect?
• How do you make sure they see what you want them to see?
• How do you do this without hurting the user experience?

As an answer to all three, LeadCrafters Mobile was developed.

How does it work?  What does it do?  Right now a quarter of the people who find you via a search do so using a mobile device.  When these shoppers arrive at your company’s website, hopefully they are presented with an experience specifically tuned to their device.  At that point, they’re typically introduced to several conventional methods of conversion.  Surveys tell us that 49 percent of these searchers claim the intent to make a purchase that very same day.  Staggeringly, 36% of those shoppers, statistics tell us, will make a purchase within 1-2 hours of their search.  These visitors are near the bottom of the sales funnel.  They are opportunities you do not want to miss.

With LeadCrafters Mobile in place, when your mobile visitors who are already on your site choose anything from the first screen they see, they are directed to a new window or tab where their intended destination is presented.  They are left to believe the first tab left behind is your main landing page and will be compelled to revisit it before completing their research.  What’s actually occurred is that the left behind window or tab has been replaced in a non-disruptive way, with LeadCrafters Mobile:  a mobile friendly, simple and direct, invitation to connect with you in trade for an offer or incentive.  This is the same compelling gesture that is so successful with LeadCrafters Site Encore or Site Debut.

Our internal studies have shown that the conversion ratios for visitors of this type are better than those we experience from our desktop service, 25%-35%, or 1 in every 3 or 4.  These mobile shoppers are lower in the funnel and influencing them to choose you is critical.  And, since many of you are already experiencing near to, or greater than half your total website visitors arriving on your site via their mobile devices, this can quickly become a giant black hole of lost business without all the proper tools in place.

Now – you can Pre-Order LeadCrafters Mobile and take advantage of an extended free trial and get the proof you need before ever spending a dime.