I consult a lot of social media agencies, marketers and brands on their internal strategy, processes and implementation. I come across many that don’t seem to realize that if they are selling social media marketing to their clients, their feeds should reflect their ability and professionalism.

One of the favorite sayings that often comes out of my mouth is “Show me, don’t tell me”. In my many daily conversations, that phrase is often times followed by something like “I don’t care what you say, I only watch what you do”. This mentality is how I run my life and business. I do this very consciously when I have conversations with people, however most people do it unconsciously.There is a big difference between the two.

The average person unconsciously evaluates what you say and how it compares to what you do. Because it is unconscious, it often takes a bit longer to come to a conscious conclusion about someone or something. Business people however, are a bit more discerning in their relationships with vendors and look for results and clues to match with what the vendor is pitching them.

This fact has two serious implications you need to understand in your social media marketing sales efforts:

1) What you are proposing to do and achieve for your prospective social media management clients must match what you are doing and achieving with your social media marketing. If it does not, you loose credibility. Worse, you don’t have an important sales tool that shows you are able to achieve what you are proposing for your client. Additionally, it can impact the pricing or perceived value a prospect is willing to pay for your service.

2) In a competitive bidding scenario for a new social media client, where there are more than one competitors vying for the account, you need to be able to point to your social media and compare it to your competitors. Especially, when there is a disparity in the pricing you are proposing, the ability to show results over the competitor and say “If they aren’t doing it for their own accounts, what makes you think they can for yours” goes a long way in winning the account.

Be sure that you do what you say, not only in your daily business interactions, but also in your feeds. Get results for your brand, so you can show you can do it for your prospects. Your social media accounts must show that you are leading, creative and innovative and that what you do is effective and get’s results.

Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post

WANT THIS??

Instant Notifications, the MOMENT a lead arrives…

The most critical moments when your closing ratio is most vulnerable is the time between when a lead is hot or warm and when it cools down.

LeadCrafters is developing a way for you to get notified the very moment a lead for your company enters our system. While they are still on your website, you can be reaching out to them and making your introduction. Click below for more info.

FREE!!

This is added value.
We will not be charging for this App.  It will be another in the long list of features and benefits that LeadCrafters has brought to you and will continue to bring to you for years to come.  Click below for more info.

Let’s get this done.

We want to know if you would use this application and if so, what kinds of features would you like?  With just a tiny amount of your feedback, we will likely have an app available to you in 60 days.

With this app, you will gain:

1. Instant “PUSH” notifications to your smart phones for every lead!
2. Instantly contact that lead via phone / email or sms text message
3. View your company’s leads and what those leads’ interests are.
4. Create, Send and review your company’s custom and monthly lead reports.
5. Review your stats: Leads over time, Impressions and Conversion Ratio
6. Scan the QR code on printed confirmation pages without exiting the app or having a separate QR reader.
   
7. Manage your account.

If you want this app, click here:

LeadCrafters is excited to announce a ‘Give-Back’ program that pays people just like you to refer our services to other businesses you know about who might also benefit from our service.
Do you know of another business who might benefit from more leads?. LeadCrafters is not only providing leads to your industry, but a vast number of others as well. We service customers in the following industries and more:

• Automotive
• Motorcycle
• Recreational Vehicles
• Motor Homes
• Boats
• Yachts
• Newspapers
• Radio Stations
• Television Stations
• Grocery Stores
• …and more

Looking forward to helping your friends AND your pocket.

To get started earning money for referrals, click the button below.

For more information, please contact your LeadCrafters Representative or LeadCrafters at 954-367-9337.

Details: $225 PER Referral, paid out at $75 per month. Payments start as soon as the customer pays their first invoice and continues for 2 additional months, upon receipt of the Customer’s payment each month. Full payout requires 3 months of paid service by the referred customer. Requires NO FORMAL AGREEMENT. FREE to Participate!!

Congratulations to all LeadCrafters Customers!

As of August 7th, 2011, you had received a combined

Leads since we started providing this service to you.

You should be proud.

LeadCrafters and its team of Partners, Sales People, Technicians and Support Staff work day and night to continue to provide YOU with the highest number of valid, qualified, leads for in-the-market consumers who are already in a position to purchase your product.

As you all know, these are people, not numbers and since we treat both you, as OUR customer, and them, as YOUR customer, alike, when they arrive at your doorstep, they are already happy to be in contact with a qualified, fair and trusted provider of the products they were already prepared to buy.

We hope to continue to connect you with more and more satisfied customers each and every year.

Thank you!
The LeadCrafters Team.

With so much tragedy surrounding these events, it’s hard to really feel the weight of how awful it is until it impacts someone we know.  The tornado that struck Joplin, MO claimed over a hundred lives, including an employee of a local Harley-Davidson Dealership (sources say).   The pictures above show the destruction as witnessed by one of the managers at Cycle Connection Harley-Davidson of Joplin, MO, and shows the complete and total destruction of the entire area.  This tornado left little standing in it’s wake, when it tore through this small town at around dinner time on May 22, 2011, destroying everything it touched.

At the St. Johns Regional Medical Center, the three quarter mile wide tornado, one of the deadliest in history, forced its way through windows and doors, covering patients with glass, sucking employees from the emergency room out of windows and into the parking lot, and even damaged a backup generator, causing it to shut down, leaving ventilators and other medical equipment without power.

Just under a month later, and all the way in Florida, nearly 1200 miles away, another Harley-Davidson Dealership gears up to help.  Read the official press release.

Want to pitch in?  Send your check or money order made out to “Shining Star Ministries“
(the non profit setup by Cycle Connection H-D to benefit those impacted by the tornado)
And mail to: Lakeland Harley Davidson ~ 4202 Lakeland Hills Blvd. ~ Lakeland, FL 33805

or make a payment using PayPal here and LeadCrafters will send the donation on your behalf.

Amazing Pictures from the aftermath.

Download a PDF of the Press Release

CONGRATULATIONS HARLEY-DAVIDSON DEALERS

and their LeadCrafters Reps.

TODAY – May 13, 2011 – LeadCrafters reached a benchmark in numbers.

As of about 4pm EST today,

we reached a 30 day deliverable of

200,000

calls to action.

Just to our Harley Dealers!

Our patented delivery mechanism insures delivery to 99.8% of your welcomed site visitors.  Out of those calls to action, we delivered nearly 3000 Harley leads that will generate over 400 Harley Davidson Sales!*  Since March of 2010 we have been moving slowly into the Harley-Davidson marketplace.  Since then we have delivered over 1 million calls to action that have generated approximately 2000 Harley Sales*.  And we have been encouraging Harley-Davidson dealers nationwide to mature their internet presence to match that of the automotive industry, where we have been delivering leads that sell cars for nearly a decade.

And some of you get it!   Congratulations!

For those that haven’t yet experienced the additional business that LeadCrafters brings,
give us a call today and sign up for our

No Strings Free Trial

and let the numbers speak for themselves.

Throughout the last decade, and for many of us far before that, more and more companies are working tirelessly to incorporate “green” methods into everyday workplace activities.  From the elimination of disposable coffee and water cups to better insulation of office buildings, companies are taking a more and more responsible approach to conservation. 
But why should we do this?  
There are many reasons, the greatest of which is to protect our planet.  But there are many, many other reasons for making this transition and LeadCrafters is striving daily toward this effort.  Here are some ways that we have “Gone Green”:

• No Paper Invoicing – no envelopes, no printing, no stamps, low carbon footprint
• Cloud Storage and Service: All services, software, backups, storage and management happen at a cloud level where carbon footprints are actively monitored and efficiently managed.
• All offices are home offices so no empty space is powered or air conditioned, ever.
• Encouraging paperless payments:  We accept credit cards, paypal, electronic checks and many times offer incentives for selecting these options.
• Supporting education and application of ‘footprint free” choices among management, staff and families alike.
• Online and Mobile Dashboards allow data management and communication without printing.
• And many more, although smaller efforts, that have a measured impact when practiced regularly.

Now, why should you participate?  Because it’s the responsible thing to do.  It’s ecologically, ethically, AND fiscally responsible.

A simple bill payment using an electronic method such as a credit card or electronic check will save you many things.  There are the obvious.

• The check stock itself is not cheap.  Checks are typically around 10 cents a piece.
• The envelope: about 4 cents
• The stamp: about 44 cents
• The ink: about 3 cents to print a check.

And then the handling of it all.  Paper checks must be printed which requires a printer, wear and tear on that device, it must be added to outgoing mail, distributed by a mail center and driven across the country in many cases, and then hand delivered to the recipient, who then has to drive it to the bank, where it is handled some more.

A recurring electronic payment has Two steps for both parties (after the one time setup), neither requiring paper or waste:

• Entering into your accounting software, and
• Reconciling against your statements.

That’s it.   Are you spending too much to pay your vendors, staff, contractors?  Can you “Go MORE Green”?  We think so.

Call your LeadCrafters Rep today and ask them how you can Save Green , by Going Green, and move away from paper billing.

“We are getting a lot of leads we were not getting before. It is a great call to action program.” ~ Chris, Marketing Manager, Biker Bobs Harley-Davidson, Michigan

“Potential buyers are doing more and more online shopping for their new Harleys. A couple of our online goals are to 1.) allow these buyers to find our website much more easily and 2.) once they do offer a “call to action” and easy response mechanism. LeadCrafters works great for that second goal and both our leads and closed sales are up during a difficult economy.” ~ Terry, Rental Manager, Harley-Davidson Dealer, Indiana.

“This is a brand new service to us but we have received several promising leads so far!  Best leads provider we’ve had to date.” ~ Mitch, Sales Manager, Shenandoah Harley-Davidson, Virginia