Category Archives: Newsletter

wpid-806014b1a5c64d2f8749cdbaa429622b.png

Which Online Form Converts Best?

By | Articles and Information, Newsletter | No Comments

Most websites use some type of form, or multiple forms, to capture their visitors’ information (aka a lead). Those of us in sales covet these leads, especially if they’ve reached out to us (aka a first-party-leads)! Marketers are continuously discovering different ways to entice visitors to want to leave us with their information, hence the development of multiple types of…

Read More
wpid-7dd51a3422e34d34a24a7187f093feea.jpg

Microsites Help Generate New Leads

By | Articles and Information, Newsletter | No Comments

The Lightweight Alternative Generate New Leads. Photo courtesy of Jayel Aheram(CC Attribution) The definition of a microsite is an auxiliary website with independent links and address that is accessed mainly from a larger site. They are separate from a company’s full website and are dedicated to serving one purpose: eliminating the clutter and distractions that come with a full website….

Read More

During Lead Nurture, Are You CAN-SPAM Act Compliant?

By | Articles and Information, Newsletter | No Comments

Businesses are increasingly using email for marketing and lead nurture because it’s rated one of the top effective tools in prospecting; however, with its successes comes those who will abuse it. One of the federal government’s responses to email abuse is the CAN-SPAM Act. Are you compliant with their rules?  According to a study by The Radicati Group, the average…

Read More
wpid-0ad3c38b35d94f12b25c040caace08ca.png

The Pop-up Call-to-Action Is Not Evil!

By | Articles and Information, Newsletter | No Comments

It does improve lead conversions The knee-jerk reaction from many usually isn’t positive. There’s the common concerns that a pop-up call-to-action may… interrupt a website visitors’ user experience…. they’ll annoy your visitor… and people will bounce from your site if they smell one. Although this may be the experience of some of your visitors, if done a certain way, pop-ups…

Read More
wpid-firsttimetocall.png

Improving Speed To Call Boosts Conversions Dramatically

By | 1st Party Leads, LeadCrafters, Newsletter | One Comment

Why being first to call gets you the advantage over your competitors A recent study by Velocify conducted an online survey of more than 1,000 adults in the US who had submitted an online form requesting information or expressing interest in a product. They found that 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting…

Read More
Sentry1

What is the New LeadCrafters SUPERCODE?

By | Articles and Information, Newsletter | No Comments

The new “Super Code” is LeadCrafters Call-To-Action that captures even more leads from your website. Although LeadCrafters has been delivering 2 opportunities for a website visitor to convert into a lead, we can now do so from any of your web pages they land on. The first is like a greeter presenting itself to your visitor and requesting their information when they first arrive on your website, and the second, a subtle tab left elegantly behind the visiting page to be discovered later as a “Last Man Standing” offer to connect.

Read More
Ecommerce

Mobile Optimization Is What Leaders Focus On

By | Articles and Information, LeadCrafters, News, Newsletter | 3 Comments

Why is digital marketing important? What are the trends? What are the top companies doing for digital marketing optimization? Where should your focus be? Mobile optimization should be your main focus. Most businesses in the 21st century (I hope, if you want to remain in business) have a website and have realized its importance. It’s the face of your company…

Read More
Receive a Complimentary Conversion Consultation Get Started