You must be curious by now. And so, in short: It’s the single most important lead generation mechanism for your mobile visitors you can get. And we’ll prove it. Many of you are already familiar with our lead generation system, and if you’re not, you must understand by now, that a clear and simple call to action is essential to…
MOBILE IS WHERE IT’S AT! You know this. It’s the reason that You built a mobile site. The biggest dilemma is? How do you get leads from it? We’re Going Mobile Did you know that mobile customers are lower in the sales funnel? Did you also know that most dealerships experience between about 30% and 50% of their traffic via…
Industry experts agree it is imperative that your website is compatible for mobile users as consumers move toward phone and tablet browsing. You’ve probably already optimized your email to look pleasing on those devices; but, is your website ready for a full mobile experience? According to recent studies, it is absolutely required. Get ready for a bunch of stats, if…
Industry experts have probably yelled at you about optimizing your website for mobile users as consumers move toward phone and tablet browsing, and, the importance for your website to look pleasing on those devices. But are you following this advice? Is your dealership evolving into the mobile experience for customers? It should be… according to recent studies. And not just…
Do you put prices in your classified adds? If you’re not, then you should reconsider, according to this study. Some dealers do and some don’t. And some switch back and forth. The big question is, “Which receives the most leads?” According to data taken at random from 100 RV ads with a price and 100 RV ads without a price…
It’s been in the works for a long time now but are now ready to release an entirely new technology, a whole new approach to the “last man standing” mantra that is used to define our Site Encore product. Now your site visitors can experience your site, AND your special message without the use of the pop-over or pop-under feature….
There has been a manner of thinking in internet sales to focus only on first party leads. Many dealers are conflicted about whether to decrease or even discontinue the use of third party lead providers altogether. Other dealers have made third party leads a valid and beneficial part of their marketing mix; however, they often lose sight of the importance…
We are LeadCrafters: A small team of like-minded professionals who are truly dedicated to providing our customers with the best product we can. We know the best way to discover what this means, is to regularly ask our customers their opinions. This is how we establish our priorities for improvement and queue our development. We recently surveyed one of our…
There is a lot of energy into generating traffic to your website in an attempt to deliver your content; however, are you giving maximum effort into improving the conversions of your website visitors and increasing your leads? Getting a million visitors to your sales page is worthless if not a single person purchases your product or service. One effective way…
Some of you are already aware that there are businesses out there who claim to be a decent, honest, reputable companies, who will steal ideas from others and try to resell them to you. It’s a despicable and unethical behavior that we are ashamed some of our previous clients have been willing to tolerate. But we understand… some. It’s sometimes…
Those of us in the sales industry always want to increase our lead potential and acquire potential customer information. The automotive, motorcycle, and RV industries use several avenues for that purpose; TV, newspaper and radio advertising, social media, YouTube, and website traffic. Although social media has taken center stage in the advertising arena, targeted e-mail campaigns are still one of…
Dealerships like to think they’re on top of their game. Dealer Principals and General Managers presume that their processes and response times to automotive sales leads are firm, but they are in for a big surprise when they see some actual results. Ron Henson of DrivingSales recently took a random sampling of 10 Process Analysis Reports prepared for dealers and discovered…
Sixty-seven percent of all internet users are using social media as a form of connecting with family and friends. Businesses are also finding it beneficial in making these same connections as a way of advertising their products and services, and with valid reasons. The old form of advertising is not effective any longer. Companies tried to capture our attention through advertising, but…
Today, people want to go to websites and find what they’re looking for quickly and easily. To make today’s websites more engaging, you have to have unique content that is interesting, useful, entertaining, helpful or all of the above. Information that will capture the visitor and possibly increase leads and conversion ratios. It isn’t as hard as many make it…
I recently watched a TED talk by Seth Godin and it spoke on purpose and connection. I encourage you to watch it, if you have a few minutes. But if you don’t, what it said to me, and how it applies to our industries, was this. We are used to seeing the business model of a top person in charge,…
This short document aims to express to you the best knowledge that we have collected for successfully taking advantage of your LeadCrafters service. Whether you are in your free trial or are enjoying our service for years, THIS IS FOR YOUR TEAM. We know it’s not our place to ‘teach’ you, or anyone, how to handle your leads. This is not…
Ipsos MediaCT conducted a study with its Mendelsohn Affluent Barometer in December 2012. The study found that 18% of adults 18 years and older with a household income of at least $100k plan to increase their luxury spending in the next 12 months, compared to 15% who expect to spend less. Those with household income of at least $250k, 24% of…
My favorite part about Superbowl, and I know I’m not alone here, is the commercials. Sure, I’ll watch a little as San Francisco and Baltimore battle it out while I’m talking with friends and enjoying tasty appetizers and libation; however, my eyes are glued to the commercials every time. Earlier this week a couple of adds from VW and Toyota…
I have often engaged in telephone conversations with sales managers and internet sales managers who have stated they don’t have enough employees to handle the leads they receive. I understand it is not so easy and a delicate balance with lead providers, but, my initial reaction (to myself) was, “Then why don’t you hire more salespeople?”. A survey I found…
We at LeadCrafters would like to say thank you to our customers for making us the top first-party lead provider in 2012. With over ten years of experience in internet marketing and web conversion techniques, we are proud to help nearly 2,000 businesses on a daily basis to maximize their Internet activity. And thank you for staying with us, month…
A WSL/Strategic Retail survey found that consumers look first to their family and friends for guidance regarding their purchase decisions. 69% of respondents said that family and friends helped them choose what to purchase, up 13% from last year. 55% of respondents said that manufacturer and retailer websites influence purchase decisions, indicating that retailer websites are a growing influence…
Experian Marketing Services conducted a study and surveyed email marketers about their email-marketing initiatives, including their strategies for subscriber acquisition and engagement, to include point of sale, mobile and social marketing, testing and creative design. Of the marketers surveyed, 22% use pop-up windows on their website to collect email addresses, most only showing them to new visitors. The Experian Study found that the most…
The year 2012 was a favorable year for vehicle sales. We know trending tells us that a greater percentage of sales can be attributed to leads that were acquired from the internet. This is great news for car dealers because it also means they experienced an increased volume of quality internet leads. Hopefully this trend continues throughout 2013; however, it…
Internet fame does not necessarily mean increased sales for your company. For example, a California taxidermist became an internet sensation when he released this advertisement on YouTube for his business. Within days, the video went viral, gathering an excess of two million views within 2 days. Since then, the commercial became an Internet classic. In spite of his Internet fame,…
