Category Archives: Articles and Information

Rise of Mobile

Mobile: Sink or Swim

By | Articles and Information, Mobile | 3 Comments

Industry experts agree it is imperative that your website is compatible for mobile users as consumers move toward phone and tablet browsing.  You’ve probably already optimized your email to look pleasing on those devices; but, is your website ready for a full mobile experience?    According to recent studies, it is absolutely required. Get ready for a bunch of stats, if…

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mobile email

Have You Optimized Your Email For Mobile Users?

By | Articles and Information, Mobile | 7 Comments

Industry experts have probably yelled at you about optimizing your website for mobile users as consumers move toward phone and tablet browsing, and, the importance for your website to look pleasing on those devices.  But are you following this advice?  Is your dealership evolving into the mobile experience for customers?  It should be… according to recent studies.  And not just…

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LeadCrafters Introduces Lead-Over

By | 1st Party Leads, Articles and Information, First Party Leads, Mobile | No Comments

It’s been in the works for a long time now but are now ready to release an entirely new technology, a whole new approach to the “last man standing” mantra that is used to define our Site Encore product.  Now your site visitors can experience your site, AND your special message without the use of the pop-over or pop-under feature….

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We all want the best quality leads, right?

By | 1st Party Leads, Articles and Information, First Party Leads, LeadCrafters, Web Conversion | 3 Comments

There has been a manner of thinking in internet sales to focus only on first party leads.  Many dealers are conflicted about whether to decrease or even discontinue the use of third party lead providers altogether.  Other dealers have made third party leads a valid and beneficial part of their marketing mix; however, they often lose sight of the importance…

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An Interview with an Industry Veteran.

By | 1st Party Leads, Articles and Information, First Party Leads, LeadCrafters, Reviews | No Comments

We are LeadCrafters: A small team of like-minded professionals who are truly dedicated to providing our customers with the best product we can.  We know the best way to discover what this means, is to regularly ask our customers their opinions.  This is how we establish our priorities for improvement and queue our development.  We recently surveyed one of our…

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The Psychology of Converting Customers

By | 1st Party Leads, Articles and Information, First Party Leads, LeadCrafters, Web Conversion | No Comments

There is a lot of energy into generating traffic to your website in an attempt to deliver your content; however, are you giving maximum effort into improving the conversions of your website visitors and increasing your leads?  Getting a million visitors to your sales page is worthless if not a single person purchases your product or service. One effective way…

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Watch out for Imitators

By | Articles and Information, LeadCrafters | No Comments

Some of you are already aware that there are businesses out there who claim to be a decent, honest, reputable companies, who will steal ideas from others and try to resell them to you.  It’s a despicable and unethical behavior that we are ashamed some of our previous clients have been willing to tolerate.  But we understand… some.  It’s sometimes…

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5 Successful Tips to Acquire Emails

By | Articles and Information, Web Conversion | 2 Comments

Those of us in the sales industry always want to increase our lead potential and acquire potential customer information.  The automotive, motorcycle, and RV industries use several avenues for that purpose; TV, newspaper and radio advertising, social media, YouTube, and website traffic.  Although social media has taken center stage in the advertising arena, targeted e-mail campaigns are still one of…

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Your internet Lead Response Is Probably Not What You Expect

By | 1st Party Leads, Articles and Information, First Party Leads, Web Conversion | 2 Comments

Dealerships like to think they’re on top of their game.  Dealer Principals and General Managers presume that their processes and response times to automotive sales leads are firm, but they are in for a big surprise when they see some actual results. Ron Henson of DrivingSales recently took a random sampling of 10 Process Analysis Reports prepared for dealers and discovered…

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Advertising Evolution to Referral and Conversation

By | 1st Party Leads, Articles and Information, First Party Leads, Web Conversion | No Comments

Sixty-seven percent of all internet users are using social media as a form of connecting with family and friends.  Businesses are also finding it beneficial in making these same connections as a way of advertising their products and services, and with valid reasons. The old form of advertising is not effective any longer.  Companies tried to capture our attention through advertising, but…

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7 Types of Content to Make Your Website Engaging

By | 1st Party Leads, Articles and Information, First Party Leads, Web Conversion | No Comments

Today, people want to go to websites and find what they’re looking for quickly and easily. To make today’s websites more engaging, you have to have unique content that is interesting, useful, entertaining, helpful or all of the above.  Information that will capture the visitor and possibly increase leads and conversion ratios.  It isn’t as hard as many make it…

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Handling Leads from LeadCrafters Service

By | Articles and Information, LeadCrafters, Web Conversion | No Comments

This short document aims to express to you the best knowledge that we have collected for successfully taking advantage of your LeadCrafters service. Whether you are in your free trial or are enjoying our service for years, THIS IS FOR YOUR TEAM. We know it’s not our place to ‘teach’ you, or anyone, how to handle your leads.  This is not…

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Prosperous Looking to Spend More on Luxury This Year

By | Articles and Information, Web Conversion | No Comments

Ipsos MediaCT conducted a study with its Mendelsohn Affluent Barometer in December 2012.  The study found that 18% of adults 18 years and older with a household income of at least $100k plan to increase their luxury spending in the next 12 months, compared to 15% who expect to spend less.  Those with household income of at least $250k, 24% of…

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What’s Your Favorite Commercial for Superbowl XLVII?

By | Articles and Information, Web Conversion | No Comments

My favorite part about Superbowl, and I know I’m not alone here, is the commercials.  Sure, I’ll watch a little as San Francisco and Baltimore battle it out while I’m talking with friends and enjoying tasty appetizers and libation; however, my eyes are glued to the commercials every time.  Earlier this week a couple of adds from VW and Toyota…

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Are You Handling Your Leads as Well as You Could?

By | Articles and Information, LeadCrafters, Web Conversion | 4 Comments

I have often engaged in telephone conversations with sales managers and internet sales managers who have stated they don’t have enough employees to handle the leads they receive.     I understand it is not so easy and a delicate balance with lead providers, but, my initial reaction (to myself) was, “Then why don’t you hire more salespeople?”. A  survey I found…

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Thank You and Congrats on a Great Year

By | Articles and Information, LeadCrafters, Web Conversion | No Comments

We at LeadCrafters would like to say thank you to our customers for making us the top first-party lead provider in 2012. With over ten years of experience in internet marketing and web conversion techniques, we are proud to help nearly 2,000 businesses on a daily basis to maximize their Internet activity. And thank you for staying with us, month…

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Family and Friends Still Most Trusted for Shopping Decisions

By | Articles and Information, Web Conversion | One Comment

A WSL/Strategic Retail survey found that consumers look first to their family and friends for guidance regarding their purchase decisions.  69% of respondents said that family and friends helped them choose what to purchase, up 13% from last year.   55% of respondents said that manufacturer and retailer websites influence purchase decisions, indicating that retailer websites are a growing influence…

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1 in 5 Marketers Say They Use Pop-Ups to Collect Email Addresses

By | Articles and Information, LeadCrafters, Web Conversion | One Comment

Experian Marketing Services conducted a study and surveyed email marketers about their email-marketing initiatives, including their strategies for subscriber acquisition and engagement, to include point of sale, mobile and social marketing, testing and creative design. Of the marketers surveyed, 22% use pop-up windows on their website to collect email addresses, most only showing them to new visitors. The Experian Study found that the most…

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3 Best Practices for High Internet Lead Volume

By | 1st Party Leads, Articles and Information, First Party Leads, LeadCrafters, Web Conversion | No Comments

The year 2012 was a favorable year for vehicle sales.  We know trending tells us that a greater percentage of sales can be attributed to leads that were acquired from the internet.  This is great news for car dealers because it also means they experienced an increased volume of quality internet leads.  Hopefully this trend continues throughout 2013; however, it…

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What Is Internet Fame Really Worth?

By | Articles and Information, LeadCrafters, Social Media, Web Conversion | One Comment

Internet fame does not necessarily mean increased sales for your company. For example, a California taxidermist became an internet sensation when he released this advertisement on YouTube for his business.   Within days, the video went viral, gathering an excess of two million views within 2 days.   Since then, the commercial became an Internet classic. In spite of his  Internet fame,…

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