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Which Online Form Converts Best?

By | Articles and Information, Newsletter | No Comments

Most websites use some type of form, or multiple forms, to capture their visitors’ information (aka a lead). Those of us in sales covet these leads, especially if they’ve reached out to us (aka a first-party-leads)! Marketers are continuously discovering different ways to entice visitors to want to leave us with their information, hence the development of multiple types of…

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Microsites Help Generate New Leads

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The Lightweight Alternative Generate New Leads. Photo courtesy of Jayel Aheram(CC Attribution) The definition of a microsite is an auxiliary website with independent links and address that is accessed mainly from a larger site. They are separate from a company’s full website and are dedicated to serving one purpose: eliminating the clutter and distractions that come with a full website….

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During Lead Nurture, Are You CAN-SPAM Act Compliant?

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Businesses are increasingly using email for marketing and lead nurture because it’s rated one of the top effective tools in prospecting; however, with its successes comes those who will abuse it. One of the federal government’s responses to email abuse is the CAN-SPAM Act. Are you compliant with their rules?  According to a study by The Radicati Group, the average…

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The Pop-up Call-to-Action Is Not Evil!

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It does improve lead conversions The knee-jerk reaction from many usually isn’t positive. There’s the common concerns that a pop-up call-to-action may… interrupt a website visitors’ user experience…. they’ll annoy your visitor… and people will bounce from your site if they smell one. Although this may be the experience of some of your visitors, if done a certain way, pop-ups…

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Improving Speed To Call Boosts Conversions Dramatically

By | 1st Party Leads, LeadCrafters, Newsletter | One Comment

Why being first to call gets you the advantage over your competitors A recent study by Velocify conducted an online survey of more than 1,000 adults in the US who had submitted an online form requesting information or expressing interest in a product. They found that 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting…

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Tell Great Customer Stories When Nurturing Sales Leads

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The conclusion of a recent Gartner survey found that salespeople came in last place as the person your customers, your sales leads, want to speak with (after technical and industrial experts, services and support, and senior executives). Yep, that last place as, “the most influential personal interactions across the entire buying cycle.” What’s the Problem With Your Sales Leads? 74%…

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NEW LeadCrafters Call-To-Action Features: Video Capabilities & Code Cop

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Video Spokesperson Call-To-Action You can now add a Video Spokesperson to your call-to-action. Our initial data suggests conversion improves with these additions.  You can choose from a variety of spokespeople to audibly and visually deliver your message.  If you’re interested in being in our beta test group, please contact your rep or send us an email and we'll walk you through...
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What is the New LeadCrafters SUPERCODE?

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The new “Super Code” is LeadCrafters Call-To-Action that captures even more leads from your website. Although LeadCrafters has been delivering 2 opportunities for a website visitor to convert into a lead, we can now do so from any of your web pages they land on. The first is like a greeter presenting itself to your visitor and requesting their information when they first arrive on your website, and the second, a subtle tab left elegantly behind the visiting page to be discovered later as a “Last Man Standing” offer to connect.

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Mobile Optimization for Video: What You Need to Know About

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Mobile Optimization It's still important to consider how your brand's video marketing appear on different devices, especially mobile optimization. Some brands say that up to 30% of their audience engage on a mobile device. You may have an awesome marketing video, but if your content doesn't load quickly enough, or not optimized for mobile, you're skipped over. Here are some...
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Ecommerce

Mobile Optimization Is What Leaders Focus On

By | Articles and Information, LeadCrafters, News, Newsletter | 3 Comments

Why is digital marketing important? What are the trends? What are the top companies doing for digital marketing optimization? Where should your focus be? Mobile optimization should be your main focus. Most businesses in the 21st century (I hope, if you want to remain in business) have a website and have realized its importance. It’s the face of your company…

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LeadCrafters: We’re the best we’ve ever been…

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LeadCrafters has been through quite a year, moving in several different directions, making it the best it can be. LeadCrafters originally only offered a patented call-to-action technology, now called Vanguard. Vanguard is our front loading call-to-action page that motivates approximately 30% additional website visitors to willingly convert into a lead. Many of you are successfully using this service, and it…

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Psychology of Colors

By | Articles and Information | 2 Comments

I love to read about what influences people, on a conscience and sub-conscience level.    According to this infographic, color is the strongest and most persuasive of visual cues.  Color can greatly affect moods, emotions and feelings.  It is a powerful communication tool and can be used to influence mood, signal action, and cause physiological reactions. Here are some highlights…

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